Inflatable Mascots Make for a Great Grand Opening Idea
Ashley Furniture Wellness Center "Big Guy"
When Ashley Furniture called and requested we make a smiley-faced doctor for their grand opening, we were a little confused. A doctor for a furniture store? Once they explained, it all made sense.
Ashley Furniture, in conjunction with a local medical facility, opened an on-campus clinic for employees and covered family members. To help announce the new clinic, they created a friendly cartoon doctor to serve as their mascot. Used in all communications and marketing about the new facility, Ashley decided the doc would make a wonderful grand opening idea. They contacted Landmark Creations to design a 15-foot-tall inflatable mascot.
They were hoping that the addition of the inflatable version of the mascot would provide big benefits at the grand opening and also press conferences. What results did they get? Improved foot traffic, more recognition, positive comments from everyone and press coverage on TV, radio and in the newspaper.
Shannon Duha, Creative Director for Ashley commented, "The inflatable exceeded our expectations of use. Everyone immediately sought an answer for 'what he was doing there' - it was PERFECT!"
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Landmarketing Issue 27 - Autumn 2008
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Northernrn State Bank of Virginia's Inflatable Dog Mascot, Otis, is a Local Legend
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What Others Say About Landmark Creations
“The likeness to our company mascot was amazing. We used the balloon at the Winn Dixie Home & Garden show ... and we have had rave reviews.”
- Christy Bernard, Tony Chachere’s
"Our giant peach is brand new to us and will help us gain name recognition in our community at health fairs, county fairs, farm markets, school events and almost any event we take it to."
- Greg Stone, Peach Tree Healthcare
The inflatable complements our messaging since Ivar’s is a quirky restaurant that’s known for its antics.
- J. Werth, Ivar's Restaurant
"I liked the way Tom listened and shared his ideas with me so that I could use the canyon like I needed. Tom hit a home run with my model. His input made all the difference in the world"
- Laurie Henry, Trinity Science Solutions LLC
"We received our inflatable and gave it a test run Saturday afternoon. To be short; Excellent Work. Thanks again for all your efforts."
- Curtis Gadula, Brock University
"Give our races a 'big event' feel. They look cool in photos and videos, and they help us establish the look and feel of our brand."
- Sam Abbitt, Savage Race