Roadrunner Inflatable Mascot Consistently Draws Crowds

Roadrunner Inflatable Mascot

What says "beep beep" and runs circles around other forms of mobile marketing? The Road Runner, of course! How do we know? Time Warner Cable has the pictures to prove it.

They took their inflatable mascot on the road during their mobile marketing tour to build awareness and drum up new customers for their Road Runner high-speed cable service. First stop… Erie County Fair. This 15-foot-tall inflatable mascot worked wonders to draw crowds to the Time Warner booth.

Both children and adults slowed their quick pace as they walked by, then stopped to see this giant bird. Next stop… Ralph Wilson Stadium, home of the Buffalo Bills where the Road Runner got a similar reception.

Halfway through their mobile marketing tour, this high-speed fowl and his groupies met up with country music stars Halfway to Hazard. Being one of the best-known birds in America has its advantages! Overall, the inflatable cartoon left his mark in the memories of countless hundreds of people which enabled Time Warner Cable to effectively improve branding and increase product exposure.

Featured in Landmarketing Issue 27

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What Others Say About Landmark Creations

"The Adventure Colon is so rewarding for our organization. Everyone that walks through it is just in awe and learn so much when we guide them through it."

- Oneyda Cuevas, Hope Through Grace, Inc.

"[Our inflatable tunnel has] increased players & parents enthusiasm and recognition in the league for having a good program."

- W. Forrestal, Apex Sports Authority

“We knew Landmark was the only company that would be able to understand our vision and work to make it come to life.”

- Lelia King, Charlotte Center City Partners

“He’s fantastic! And already promised to four stores... Thank everyone for all their great work.”

- Precision Tune Auto Care

"Landmark created two inflatable Truman the Tigers for us, and they were incredibly easy to work with, as well as very affordable."

- Michelle Froese, Missouri University

"Give our races a 'big event' feel. They look cool in photos and videos, and they help us establish the look and feel of our brand."

- Sam Abbitt, Savage Race