twitter grayfacebook graylinkedin grayinstagram gray  800 number painter3

Komodo Dragon Inflatable Builds Curiosity for New Zoo Exhibit

Posted in Museum & Exhibit Inflatables

Cincinnati Zoo's Inflatable Komodo Dragon on Museum Rooftop

Cincinnati Zoo's Inflatable Komodo Dragon Takes City by Storm

Just imagine driving along the freeway on your way to work only to spy something rather unique (to say the least) out of the corner of your eye.  Peering over buildings around Cincinnati is an interesting creature not native to rooftops. Your first pass would beg the question, "What was that?"  On your way home from work, you'd be sure to take a hard second look – only to find it was a Komodo dragon of the inflatable variety.

This character inflatable is half beast, half inflatable advertising balloon and all about piquing curiosity.  And it did just that during a seven-week publicity tour throughout the city.

According to Chad Yelton, Director of Marketing and PR at the Cincinnati Zoo & Botanical Gardens, "We identified seven key locations along major interstates in the Cincinnati area. Our goal was to use the [character] inflatable to create conversation through viral marketing. The banner on the inflatable reads, 'It’s Coming.'  We wanted people in Cincinnati to start asking the question, 'What’s coming?' Our new exhibit, Dragons! opened June 5th."

With inflatable advertising that's practically as interesting as the exhibit itself, you can't help but capture the attention of passersby.

Looking for more creative marketing ideas? Visit our online galleries!

Inflatable Wildlife Replicas  |  Rooftop Inflatables

Want to learn more about using inflatables for museum marketing and exhibits? Download our FREE eBook: Inflatables for Museums!

"We had a very positive experience working with Landmark Creations and were very impressed with their service and how quickly we were able to receive our inflatable. The product is high quality and super easy to use, which makes a huge difference when setting up."

- Missy Keiper, Avera McKennan Foundation

"Landmark Creations has been our go to supplier for 15 years. Tom and his team are people we count on to make our products look good."

- Jack Doyle, Scenery First