Frisch's Restaurants Keep Customers Coming with a Rooftop Inflatable Mascot

Frisch's Big Boy Restaurants Top Off Promotions with Inflatable Mascot

For over 10 years, Frisch's Big Boy restaurants have succeeded with using their inflatable mascot. Dressed in his famous red and white checkered coveralls, this American icon waves to oncoming vehicles as they approach the location.

Big Boy is a familiar sight, but not one always associated with rooftop advertising balloons. But when drivers see his smiling face and curly locks sitting high atop the restaurant, they immediately get a hankering for double-decker hamburgers, freshly made onion rings and classic hot fudge cake.

After 10 years, Richard Conrad, Marketing Manager, would know whether an inflatable mascot rooftop balloon works or not. "We use the Big Boy inflatable [mascot] for grand openings, and stores that have special events occurring in close proximity to their location such as state fairs, Tennis Master tournaments and Fourth of July fireworks festivals.

We hope to draw attention to new stores, continue to raise awareness of our Big Boy character and increase business. We have used [rooftop advertising] balloons for over 10 years and have consistently seen increases in store traffic at display locations."

Why Landmark? Because we overpromise and overdeliver. "Landmark Creations seemed to promise a level of customer service that I did not see in other balloon manufacturers - and delivered on that expectation. I will return as a future customer." 'Nuf said!

Featured in Landmarketing Issue 34

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What Others Say About Landmark Creations

"[There was] fun, excitement, and encouragement for everyone to actually walk under/through [the arch] and it worked. We have cheerleaders and small children at the finish line by the arch handing out stickers, saying ‘I did it.’ Before we had the arch, [people] would straggle in anywhere."

- Jackie Allen, March of Dimes

"We had a very positive experience working with Landmark Creations and were very impressed with their service and how quickly we were able to receive our inflatable. The product is high quality and super easy to use, which makes a huge difference when setting up."

- Missy Keiper, Avera McKennan Foundation

“Not only have they been extremely impactful, attracting hundreds of potential consumers to our sampling teams, but the ease in which we can install them has been a great help...”

- B. Gerety, Veryfine Products, Inc.

"Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."

- Mason-Harrison, Jarrard Enterprises

"It was a big success! Customers were stopping to take their pictures with the inflatable pheasant and it helped draw in interstate traffic."

- M. Kettler, Cabela's

"Our tunnel was also a great addition to our pre-game tradition: the Wildcat walk. Our city shuts down three blocks of downtown, and we have hundreds of fans lining the streets with a police escort, while we walk to the stadium."

- Sam Baker, Head Football Coach at Waconia High School