Inflatable Billboard Spreads Awareness of Regional Realtor

Giant Inflatable Billboard Boosts Realty Firm's Visibility

For 60 years, Berkshire Hathaway HomeServices Troth, REALTORS has served California's Antelope Valley. As a family-owned firm, the company prides itself on its community involvement. So, when co-owner Jodie Shepherd-Troth sought a way to boost brand recognition, she decided on something sure to grab attention at local community events: a giant, inflatable "For Sale" sign.

Built by Landmark Creations, the inflatable billboard stands 15 feet high, 11 feet wide, and 2.5 inches thick. And it certainly gets the message out. Just like a real "For Sale" sign, it's emblazoned with the company's name, phone number, and impressive slogan: "Trusted Since 1957."

Why did Shepherd-Troth choose Landmark to create this inflatable logo? "They were easy to deal with," she says, "and efficient in their response."

So far, the inflatable billboard has made a visible impact at popular celebrations such as California's famous Poppy Festival. In the future, says Shepherd-Troth, it will represent the realty firm at various other venues, from corporate and PR events to fairs and festivals. "We feel this product gives us exposure on a much broader level than a banner or an advertisement in a brochure," she says.

Featured in Landmarketing Issue 60

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What Others Say About Landmark Creations

“He’s fantastic! And already promised to four stores... Thank everyone for all their great work.”

- Precision Tune Auto Care

"Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."

- Mason-Harrison, Jarrard Enterprises

"Give our races a 'big event' feel. They look cool in photos and videos, and they help us establish the look and feel of our brand."

- Sam Abbitt, Savage Race

“The huge cereal bag could be seen from anywhere and was a nice draw to gather people to the tents we had set up.”

- Anika Hage, WatersMolitor

"We are able to directly track customer traffic caused by the boot, so we know the inflatable boot paid for itself within the first year."

- Jerry Kavsh, Renton Western Wear

"[The logo] helped us create a better presence, improved foot traffic, became a photo backdrop and helped us have the best-looking booth at the events,"

- Laura Repreza, KTLM Telemundo 40