Inflatable Billboard Spreads Awareness of Regional Realtor
Giant Inflatable Billboard Boosts Realty Firm's Visibility
For 60 years, Berkshire Hathaway HomeServices Troth, REALTORS has served California's Antelope Valley. As a family-owned firm, the company prides itself on its community involvement. So, when co-owner Jodie Shepherd-Troth sought a way to boost brand recognition, she decided on something sure to grab attention at local community events: a giant, inflatable "For Sale" sign.
Built by Landmark Creations, the inflatable billboard stands 15 feet high, 11 feet wide, and 2.5 inches thick. And it certainly gets the message out. Just like a real "For Sale" sign, it's emblazoned with the company's name, phone number, and impressive slogan: "Trusted Since 1957."
Why did Shepherd-Troth choose Landmark to create this inflatable logo? "They were easy to deal with," she says, "and efficient in their response."
So far, the inflatable billboard has made a visible impact at popular celebrations such as California's famous Poppy Festival. In the future, says Shepherd-Troth, it will represent the realty firm at various other venues, from corporate and PR events to fairs and festivals. "We feel this product gives us exposure on a much broader level than a banner or an advertisement in a brochure," she says.
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Landmarketing Issue 60 - Fall 2017
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What Others Say About Landmark Creations
"Thank you so much for getting the arch to us in time for our event! The arch looked great and we couldn't of been happier with the look. Looking forward to ordering another arch from you for our 2013 events!"
- Holly Vittengl, Gladiator Assault Challenge
"I was especially impressed with your ability to turn around such excellent work on very short notice, and at a fair price."
- R. Stever-Zeitlin, General Mills
"The inflatables have been a great success at shows, seminars and especially at pet shops where they help us to coordinate Iams Co. weekends that allow us to promote and increase sales of our products."
-The IAMS Company
“He’s fantastic! And already promised to four stores... Thank everyone for all their great work.”
"The Adventure Colon is so rewarding for our organization. Everyone that walks through it is just in awe and learn so much when we guide them through it."
- Oneyda Cuevas, Hope Through Grace, Inc.
"Our giant peach is brand new to us and will help us gain name recognition in our community at health fairs, county fairs, farm markets, school events and almost any event we take it to."
- Greg Stone, Peach Tree Healthcare