Inflatable Billboard Spreads Awareness of Regional Realtor

Giant Inflatable Billboard Boosts Realty Firm's Visibility

For 60 years, Berkshire Hathaway HomeServices Troth, REALTORS has served California's Antelope Valley. As a family-owned firm, the company prides itself on its community involvement. So, when co-owner Jodie Shepherd-Troth sought a way to boost brand recognition, she decided on something sure to grab attention at local community events: a giant, inflatable "For Sale" sign.

Built by Landmark Creations, the inflatable billboard stands 15 feet high, 11 feet wide, and 2.5 inches thick. And it certainly gets the message out. Just like a real "For Sale" sign, it's emblazoned with the company's name, phone number, and impressive slogan: "Trusted Since 1957."

Why did Shepherd-Troth choose Landmark to create this inflatable logo? "They were easy to deal with," she says, "and efficient in their response."

So far, the inflatable billboard has made a visible impact at popular celebrations such as California's famous Poppy Festival. In the future, says Shepherd-Troth, it will represent the realty firm at various other venues, from corporate and PR events to fairs and festivals. "We feel this product gives us exposure on a much broader level than a banner or an advertisement in a brochure," she says.

Featured in Landmarketing Issue 60

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What Others Say About Landmark Creations

“[The inflatable arch] created a wonderful backdrop to brand our events, capture our sponsors in the photos used by the participants, and made it easy to travel down the coast of California without taking up too much space on our trucks.”

- Amy Daugherty, California Coast Classic

“This has created tremendous buzz around town and we have received a great deal of compliments on the Big Tire. Exposure is my goal, and the inflatable does that better than anyone, including me, can do at these events. The Big Tire never takes a break, gets tired or has to take a call. It just keeps shining bright and the kids love it.”

- Ed Chaney, Ed Chaney Tire Center Inc.

“The huge cereal bag could be seen from anywhere and was a nice draw to gather people to the tents we had set up.”

- Anika Hage, WatersMolitor

"We had the inflatable hockey player out in front of the coliseum and it caused such a crowd! Thanks for the professional job you and your company did for me!"

- Scott Adams, Liquid Box Inc.

"Thank you so much for getting the arch to us in time for our event! The arch looked great and we couldn't of been happier with the look. Looking forward to ordering another arch from you for our 2013 events!"

- Holly Vittengl, Gladiator Assault Challenge

"I liked the way Tom listened and shared his ideas with me so that I could use the canyon like I needed. Tom hit a home run with my model. His input made all the difference in the world"

- Laurie Henry, Trinity Science Solutions LLC