An Inflatable Tiger Mascot Piqued Curiosity at the MU Student Center

MU Puts a Tiger on the Roof Using a Custom Inflatable Mascot Design

When it comes to college life, it's not all books and exams. There's lots of fun to be had, too. Michelle Froese, Missouri University Marketing Manager, understands that and was looking for a way to create a sense of excitement and tradition for the campus community.

That's when she approached Landmark Creations about producing an inflatable mascot… or at least part of one.

"We asked Landmark to come up with something that would make it look like a tiger had fallen asleep on the roof of the student center and its tail was hanging off the side." That'll get your attention!

Truman, the school's tiger mascot, had his tail reproduced in traditional Mizzou gold and black. The 20-foot-long inflatable character can be easily mounted and removed without damage to the roof. This gives MU the freedom to grab a tiger by the tail during back-to-school events, football weekends, special sales at the Mizzou store and other occasions.

Why Landmark? "Landmark created two inflatable Truman the Tigers for us, and they were incredibly easy to work with, as well as very affordable."

Featured in Landmarketing Issue 47

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What Others Say About Landmark Creations

"We are able to directly track customer traffic caused by the boot, so we know the inflatable boot paid for itself within the first year."

- Jerry Kavsh, Renton Western Wear

"The inflatables have been a great success at shows, seminars and especially at pet shops where they help us to coordinate Iams Co. weekends that allow us to promote and increase sales of our products."

-The IAMS Company

"Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."

- Mason-Harrison, Jarrard Enterprises

"I chose Landmark Creations because they had a reasonable price for a customized inflatable. The other inflatables featured on their site made me confident that they could produce exactly what I was looking for."

- Sara Chadeck, KONO 101.1 FM

"We TRULY appreciate your service and excellent workmanship. We look forward to working with you all in the future!"

- Amanda Frith, Dalton Agency

"Our tunnel was also a great addition to our pre-game tradition: the Wildcat walk. Our city shuts down three blocks of downtown, and we have hundreds of fans lining the streets with a police escort, while we walk to the stadium."

- Sam Baker, Head Football Coach at Waconia High School