Oakland County Parks' Inflatable Arch Turns Heads
Oakland County Parks Improves Event Attendance with an Inflatable Arch
Sponsoring numerous events each year at 13 different parks that span Southeast Michigan, Oakland County Parks and Recreation needed something that would attract attention, mark their event sites and draw in more traffic. What could be a more perfect fit than an inflatable archway?
To date, the giant green and blue arch has made appearances at the Doggy Dash and Pet Expo, Brooksie Way Fun Run, Hidden Forest Run and the annual Pumpkin Launch. Each event greeted visitors with the new inflatable archway customized with the department's name and web address. During 2012, the arch will be used to elevate awareness and generate brand and name recognition for the city and/or event being promoted.
In their employee newsletter, Mike Boyd, Oaks and Orion Oaks Park Supervisor, announced the new inflatable arch with an example of its effectiveness. "With the inflatable archway, you can't miss the park. It helps with visibility. I had a couple people pull into the park during an event and ask, 'What's all this about?'"
With an inflation time of less than one minute and ease of transportation from one event to the next, Oakland County Parks and Recreation has found a quick, simple and obviously effective way to meet its marketing goals.
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What Others Say About Landmark Creations
“[The inflatable arch] created a wonderful backdrop to brand our events, capture our sponsors in the photos used by the participants, and made it easy to travel down the coast of California without taking up too much space on our trucks.”
- Amy Daugherty, California Coast Classic
"We are able to directly track customer traffic caused by the boot, so we know the inflatable boot paid for itself within the first year."
- Jerry Kavsh, Renton Western Wear
“He’s fantastic! And already promised to four stores... Thank everyone for all their great work.”
"[The logo] helped us create a better presence, improved foot traffic, became a photo backdrop and helped us have the best-looking booth at the events,"
- Laura Repreza, KTLM Telemundo 40
"Our Landmark Creations blast tunnel made for an incredible night and it was exeremley well received by the players, coaches and fans. Thanks to you and your team for a first class effort. Regards."
- Glenn Mastro, Watchung Hills Warriors Touchdown Club
“The likeness to our company mascot was amazing. We used the balloon at the Winn Dixie Home & Garden show ... and we have had rave reviews.”
- Christy Bernard, Tony Chachere’s