Creative Advertising Helps Enhance TV Coverage for Sutter Home

What Do Giant Advertising Inflatables, Hamburgers and Wine Have in Common?

They all played an essential part in enhancing the television coverage of Sutter Home's Build A Better Burger Recipe National Contest and Cook-off. The winery thought this form of creative advertising would work well because, "The event was covered by TV and we wanted a strong logo appearance."

With brand recognition being a primary goal, Sutter Home chose Landmark Creations to develop their 12-foot by three-foot wine bottles in Merlot, Zinfandel, Cabernet Sauvignon and Chardonnay. In striking detail, the bottles were identical to those found on store shelves across the country.

This past May, the giant advertising inflatables were part of the 16th annual event that drew contestants nationwide to compete for a $50,000 grand prize. The winner also received the honor of having their recipe included in future editions of the Build A Better Burger book.

The inflatable bottles provided an excellent photo op for the media as well as offering constant reinforcement. The end result? Sutter Home was pleased to report they did what they set out to do and "achieved a high level of recognition at the event."

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What Others Say About Landmark Creations

"Our Landmark Creations blast tunnel made for an incredible night and it was exeremley well received by the players, coaches and fans. Thanks to you and your team for a first class effort. Regards."

- Glenn Mastro, Watchung Hills Warriors Touchdown Club

“Not only have they been extremely impactful, attracting hundreds of potential consumers to our sampling teams, but the ease in which we can install them has been a great help...”

- B. Gerety, Veryfine Products, Inc.

"After speaking to a number of vendors, Landmark Creations had the professionalism, customer service, ingenuity, and creativity that we did not find elsewhere."

- Sean Conway, Arch and Loop

"Landmark Creations has been our go-to supplier for 15 years. Tom and his team are people we count on to make our products look good."

- J. Doyle, Scenery First

"People love the inflatable! It's been a great photo op for History Center guests."

- Laura Geffre-Rick, Minnesota Historical Society

"Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."

- Mason-Harrison, Jarrard Enterprises