Southeastern Med Wins Best of Show with Colon-Shaped Inflatable Tunnel
Even though colon cancer is serious business, Southeastern Med discovered that many people are more open to education about this disease when presented in a less-scary manner. That's what brought about their commissioning Landmark Creations to develop a cold-air, colon-shaped inflatable tunnel.
The colon has been used at home shows, open houses, employee health fairs and other public events. Walking through the colon, attendees can get a close-up (yet animated) look at healthy colon tissue, nonmalignant diseases, polyps and the stages of colorectal cancer in a nonthreatening way.
“Our goal is to increase screenings and colonoscopies. We talked with over 500 people at a recent Home & Garden Show and won ‘Best of Show,’” recalls Becky Wheeler, Cancer Registry Manager and Co-Chair of the Tina Kiser Colorectal Cancer Coalition for Southeastern Med.
The more people educated about the preventability of this disease, the more lives can be saved. Thanks to Southeastern Med for their efforts in battling colon cancer. We're proud to have partnered with you!