Unique Cold-Air Inflatable Makes Debut at Charlotte Parade

Hybrid Cold-Air Inflatable Is Unveiled at Charlotte Thanksgiving Day Parade

What do you get when you cross a cold-air inflatable balloon with a Segway? A Segwaloon! The concept and the name were created by Robert Krumbine, Executive Producer of the Charlotte Center City Partners, for the Novant Health Thanksgiving Day Parade.

Traditionally, cold-air inflatables stand still and people have to come to them if they want an up-close look. Thanks to special, patent-pending construction, however, cold-air inflatables have become more mobile.

By outfitting a manned Segway with an inflatable balloon “sleeve,” the driver can maneuver the scooter anywhere including up and down parade routes, throughout festivals and everywhere else a Segway can go.

“The idea was to creative a unique and more interactive version of the large balloons that many parades include. We have a fantastic group of Segway tour guides in Charlotte, so we designed and worked with Landmark to produce balloons that could actually fit over the Segways. The Segwaloons were able to engage with parade attendees in ways that no audience had seen before,” explained Lelia King, Chief Creative Officer.

“We knew Landmark was the only company that would be able to understand our vision and work to make it come to life.”

You know, we just “get” stuff like this! If you have an ingenious idea you’d like help producing, give us a shout. We’re always up for a creative challenge.

Featured in Landmarketing Issue 49

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What Others Say About Landmark Creations

"We TRULY appreciate your service and excellent workmanship. We look forward to working with you all in the future!"

- Amanda Frith, Dalton Agency

"Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."

- Mason-Harrison, Jarrard Enterprises

"We received our inflatable and gave it a test run Saturday afternoon. To be short; Excellent Work. Thanks again for all your efforts."

- Curtis Gadula, Brock University

"[The logo] helped us create a better presence, improved foot traffic, became a photo backdrop and helped us have the best-looking booth at the events,"

- Laura Repreza, KTLM Telemundo 40

"I liked the way Tom listened and shared his ideas with me so that I could use the canyon like I needed. Tom hit a home run with my model. His input made all the difference in the world"

- Laurie Henry, Trinity Science Solutions LLC

"We had a very positive experience working with Landmark Creations and were very impressed with their service and how quickly we were able to receive our inflatable. The product is high quality and super easy to use, which makes a huge difference when setting up."

- Missy Keiper, Avera McKennan Foundation