Inflatable Colon Lets People See and Believe in Colon Cancer Prevention

Seeing Is Believing When You Use an Inflatable Colon that Enlightens and Educates

Some organizations conduct seminars. Others host concerts. Still more run in their skivvies all for the cause of colon cancer prevention. Every effort to spread the word takes us a step closer to saving lives. However, one of the best ways to instill the seriousness of this disease is by show and tell.

Short of watching videos of colonoscopies or surgeries, there's not a way to let the average person actually see what goes on inside human bodies. (And that stuff can be pretty gross anyway.)

With an inflatable colon, the scary part is taken away, but the eye-opening effect and educational elements are left intact.

From health fairs to public awareness events, Endoscopy Institute of Hawaii has found "a definite increase in [traffic] as well as news coverage." I'd be willing to bet there's a good bit of social sharing going on, too! So the impact is much more far reaching than the event itself.

Why did the institute choose Landmark? According to Robert Canfield, "I'm pretty sure you're the only giant colon [inflatables manufacturer] in town!" We're good with that.

Featured in Landmarketing Issue 45

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What Others Say About Landmark Creations

"We are able to directly track customer traffic caused by the boot, so we know the inflatable boot paid for itself within the first year."

- Jerry Kavsh, Renton Western Wear

"Our giant peach is brand new to us and will help us gain name recognition in our community at health fairs, county fairs, farm markets, school events and almost any event we take it to."

- Greg Stone, Peach Tree Healthcare

"[There was] fun, excitement, and encouragement for everyone to actually walk under/through [the arch] and it worked. We have cheerleaders and small children at the finish line by the arch handing out stickers, saying ‘I did it.’ Before we had the arch, [people] would straggle in anywhere."

- Jackie Allen, March of Dimes

"Landmark worked with us to make sure our client was satisfied with the product. They provided great customer service and got us answers when we needed them."

- April Lo, SKA Events

"We had a very positive experience working with Landmark Creations and were very impressed with their service and how quickly we were able to receive our inflatable. The product is high quality and super easy to use, which makes a huge difference when setting up."

- Missy Keiper, Avera McKennan Foundation

"Give our races a 'big event' feel. They look cool in photos and videos, and they help us establish the look and feel of our brand."

- Sam Abbitt, Savage Race