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Inflatable Logo Helps Boost TV Station Promotions for Telemundo 40

Telemundo Inflatable BigScreenKTLM Telemundo 40 Had the "Best-Looking Booth," Thanks to an Inflatable Logo

During the process of rebranding the Telemundo Network, Laura Repreza, Marketing and Promotions Director, needed something to help with the TV station promotions she had planned.

Among other criteria, Laura needed something that would capture the attention of event goers who were being inundated by a boatload of other sights and sounds.

 This marketing tool should be easy to transport, set up and take down. But, most of all, it had to represent the TV station well.

Enter Landmark Creations with a custom-designed inflatable logo that was just the ticket. "[The logo] helped us create a better presence, improved foot traffic, became a photo backdrop and helped us have the best-looking booth at the events," explains Laura.

And quite a list of events, it was! The new inflatable logo has been seen at Borderfest (an outdoor, four-day festival), livestock shows and rodeos, career days and job fairs, Telemundo 40 back-to-school remote broadcasts, business expos, outdoor concerts and more.

Laura chose Landmark over all those other guys for three reasons: (1) our "no problem!" attitude, (2) our experience in working with other TV stations and (3) the lightning speed at which her calls were returned.

Featured in Landmarketing Issue 45

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What Others Say About Landmark Creations

"It was a big success! Customers were stopping to take their pictures with the inflatable pheasant and it helped draw in interstate traffic."

- M. Kettler, Cabela's

"Simply put, the bobbleheads were a real hit at TwinsFest. Over 21,000 fans attended the two-day event raising more than $100,000 for the Twins Community Fund charities."

- Heidi Sammon, Minnesota Twins

“The huge cereal bag could be seen from anywhere and was a nice draw to gather people to the tents we had set up.”

- Anika Hage, WatersMolitor

"This year’s event was the highest attended in some time, and the [inflatable] astronaut, front and center on our Portico, was a great visible draw from all over the area."

- Dennis Bateman, Carnegie Science Center

"[The logo] helped us create a better presence, improved foot traffic, became a photo backdrop and helped us have the best-looking booth at the events,"

- Laura Repreza, KTLM Telemundo 40

"Just wanted to say how much we LOVE our inflatables.  We tested them in our lobby where they were, of course, an instant hit for school group photos. Our leadership was quite pleased with the durability and the realism."

- Mike Hennessy, Carnegie Science Center