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Inflatable Archway Helps Brand the Komen South Florida Race for the Cure

Komen Inflatable ArchLocal Affiliate for Komen Race for the Cure Uses Inflatable Archway for Breast Cancer Fundraising in Florida

Battling a disease that affects so many women nationwide takes help from affiliates across the country.

As part of the world's largest and most progressive grassroots network fighting breast cancer, the South Florida affiliate of the Komen Race for the Cure has invested over $11.6 million in community breast-health programs in the local area, 75% of which stayed in South Florida.

Valentine Joseph, Director of Affiliate Operations, said, "We used our inflatable [archway] at a 5K Walk to benefit breast cancer education, screening, treatment and research. [It was located at the] 22nd annual Komen South Florida Race for the Cure - Kids & Tots Run start line.

"The visual effect was wonderful and worked well for photo opportunities. We noticed an increase in press photographs near the inflatable setup, and that helped us with brand exposure."

When representing the oldest educational fundraiser of its kind in the southeast U.S., it's important to get the branding right. Because Landmark Creations had previous experience and was familiar with the Komen brand, we were able to help make this year's race one of the best.

Featured in Landmarketing Issue 45

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What Others Say About Landmark Creations

"It was a big success! Customers were stopping to take their pictures with the inflatable pheasant and it helped draw in interstate traffic."

- M. Kettler, Cabela's

“We knew Landmark was the only company that would be able to understand our vision and work to make it come to life.”

- P. Donaldson, American Cancer Society

“The setup is so easy. We have had event tents and other promotional items in the past that were a nightmare to set up and break down. The inflatable is now the easiest part of the setup, and probably the most identifiable.”

- Vaughan Cutillo, Montauk Brewing Company

"I liked the way Tom listened and shared his ideas with me so that I could use the canyon like I needed. Tom hit a home run with my model. His input made all the difference in the world"

- Laurie Henry, Trinity Science Solutions LLC

"Simply put, the bobbleheads were a real hit at TwinsFest. Over 21,000 fans attended the two-day event raising more than $100,000 for the Twins Community Fund charities."

- Heidi Sammon, Minnesota Twins

"The inflatables have been a great success at shows, seminars and especially at pet shops where they help us to coordinate Iams Co. weekends that allow us to promote and increase sales of our products."

-The IAMS Company